30 designers; two questions:
1- What design inspires you the most?
2- What problems do you think design can solve?
Designers take on answering the questions in short videos which you can see them all here, some agree on transportation as a problem design should start revolutionizing by now. Be it the mapping aspect of it or many of its tedious processes, like long security check lines at the airport.
Personally, I don’t think it needs to be this totally impressive new feature to design a solution, the simplest forms of design are the ones that outlive everything else to the point that challenges people to remember the original problem years later.
John Militello who happens to be the Creative Innovation Team Manager at Google (as well as sitting too close to the camera to the point where we only see half of his nose, talk about the design mind!) also mentions the different transportation system as a problem to solve. However, he says that we don’t necessarily need to reinvent the wheel. Inspiration can be in everything; nature, a pen, a spoon….anything!
Kit Hinrichs on the other hand is inspired the most by typography. Agustin Garza by a centuries-old piece from Central America because it combines the elements of meaning and aesthetic design. Juke box coins, a rubber band ball, an eraser, the Internet are few of the answers the designers provided.
These types of answers is what makes it interesting to get designers’ perspective on design. Since design is the most successful when it’s not noticed, it’s hard to answer such questions as a viewer. If you remember a design, it’s either because you really loved it or you really hated it, the in-betweens are what we see everyday, and what could be inspiring us everyday without us ever noticing, and that’s the beauty of it.