Examples of Capturing Visual Data

Data analysts are those magical people who can read numbers in a way other people can’t. Or at least that’s how I see them as someone who used to work in a place where we heavily depended on data. As an editor, the data analyst would direct me to where I should focus more, and where the website is supposed to be headed and why.

But ask a data analyst how they do it and you probably won’t get a bunch of unrelated numbers, you would get a chart. If they’re creative enough, you can get some visual that explains what’s happening and what needs to happen without them ever saying a word.

Data visualization allows everyone to make sense of something, and to put several levels of data in a form that makes it interpretable. It’s as important as knowing the numbers, if I list every metric you need yo know and left, you would know the numbers, you’d have the data, but you wouldn’t know what to do with it. Visualizing it is more practical and more fun.

Below are some of my favorite data visualizing techniques I’ve seen so far:

1- The Life of a Typical American: By Tim Urban

If a person lives up to 90 years old, this is what their life will most likely look like in weeks, based on the average timing of major life events in the life of an ordinary American.

Seeing this info organized like that makes it more understandable, it establishes a main ground for other structures to be built.


2- The Middle East (good luck getting that one!)

David McCandless and UniversLab

And yet there are graphs that puts it into perspective how complicated something is, this one represents some kind of results obviously, but it is striving for a bigger point rather than inviting you to grab a pencil and follow the lines. (You can if you really want to)


3- Music Visualized

This is what music looks like. The lines moving from the center away represents the musical channel as it moves with time, different angles of the lines represent different frequencies. “The purpose was to create even more an aesthetically responding visualization with the music as an artist.” as the creator puts it.



This one shows us how great minds don’t actually think alike: 


Imagine if I used this post to list all the data you learned about here in bullet point. wouldn’t be as attention-grabbing, would it?

Can We Guess Your Content Consumption Habits Based on Your BuzzFeed Quizzes?

The more “open” and “connected” our online worlds become, the less emphasis on quality there seems to be. Think about what an article needed to go through to be published decades ago. Hours of editing and desk editing and layout and styling. And when it was finally out to see the light, it was there forever.

The focus then was on quality, the privilege of being published and read by the public.

Is being published now a privilege?

In her book The People’s Platform, Astra Taylor argues that websites like Buzzfeed’s primary job is to “game social networks”. She calls viral posts content-posers, only pretending to be the content readers are used to in the traditional sense. Published interactions, if you will.

These website are so full of content. Full of content is a strange sentence to say, because “content” itself is an abstract term. But they mainly depends on user and staff-generated listicles, the more and sillier the better, because that’s what people share. If it works, it’s successful.

Taylor puts it in a way that compares journalism as an industry to something that almost lost its ground and is starting to follow were the users want to go instead of lead the cultural discussion:

“We are entering a new age where every aspect of a creative artifact’s life can be quantified, measured, and analyzed. The filter bubble and journalism have collided: a generation of newmedia moguls targets its products to respond directly to readers’ whims, scouring search engine trends, poring over most-e-mailed lists, and crafting content.”

Though it might seem harmless to have these kinds of light websites, the effect can turn around and hurt the quality of web content with every bar the user (even unintentionally) lowers. The effects are already starting to show in how mainstream media is changing their game.

Screen Shot 2015-09-30 at 2.38.59 PM

Several mainstream media are being called out for not covering important happenings now, and not until the criticism goes viral that these media outlets pay attention, because they are becoming more and more viral-oriented, rather than quality-oriented.

Big publications want a part of the cake too, if following viral content is directing consumers to Buzzfeed, get on it! Everyone wants to eventually make money, so Kim Kardashians hair shade becomes breaking news.

I agree with Taylor that vitality encourages creativity and that Buzzfeed truly managed to crack the “viral code”. After all they have a huge presence on the web that is mostly dependent on social sharing. Her arguments, however, make me more worried about the future of content as a journalist, and having to follow what Justin Beiber is having for breakfast, because that is all the content the audience wants to know.

Jay Rosen says it better in his book What Are Journalists For?

“The question mattered because certain ideas about the press follow from the view of the public they contain. If the public is assumed to be “out there,” more or less intact, then the job of the press is easy to state: to inform people about what goes on in their name and their midst. But suppose the public leads a more broken existence. At times it may be alert and engaged, but just as often it struggles against other pressures—including itself—that can win out in the end. Inattention to public matters is perhaps the simplest of these, atomization of society one of the more intricate. Money speaks louder than the public, problems overwhelm it, fatigue sets in, attention falters, cynicism swells. A public that leads this more fragile kind of existence suggests a different task for the press: not just to inform a public that may or may not emerge, but to improve the chances that it will emerge.”