If your 2012 revolved around trying to get Call Me Maybe out of your head, you’re about to be reminded of how catchy this song was. Being good or bad isn’t even relevant at this point, the song was everywhere and so were an endless stream of parodies.
What allowed these parodies to survive is the “fair use” argument against the artist/label’s copyrights, they were commentaries on the song and in my opinion did more promotion than the label could have ever done on its own.
Parodies aside, one YouTube channel did a remix of the song with Obama’s real speeches. Real as in his voice is actually his voice, even though he may have not said “ripped jeans skin was showing”. Let’s watch:
Baracksdubs is a YouTube channel that is dedicated to creating remixes of presidential speeches to voice and mouth lyrics of pop songs, sometimes you’d find Joe Biden or Hillary Clinton featured in a couple of videos but they’re primarily Obama. The creator of this channel, Fadi Saleh, goes through what must be hundreds of these speeches looking for words, parts of words and sometimes potential parts of words to create his collages. What he creates is this whole new production that doesn’t really relate to neither the song nor to Obama.
Wouldn’t there be at least 4 big-picture copyright, at least brow-furrowing cases here?
The answer is: No.
Baracksdubs started around three years ago, and giving that it still exists and creates new content gives more weight to what Lessig is calling for in the book Remix; a breathing room in copyright regulations sets our culture for more creativity.
For the example above, Carly Rae Jepsen herself faced copyright infringement claims herself so it might even be difficult to pinpoint what an “original content” is here. As for the Obama side, Baracksdubs actually celebrated with a Facebook post sharing an article in which Obama was asked about the Call Me Maybe clip, to which he replied:
“I have to admit, I’ve never actually heard the original version of the song. I saw this version where they spliced up me from a whole bunch of different speeches that I made. They kind of mashed together an Obama version of it.”
“An Obama version”!
it went on to create a brand for itself, media kept up with new releases like original music. In a way, he created a stand-alone brand from mashing two things up in a creative and intriguingly accurate way that will probably open doors to even more versions of content.
Here’s a couple more for fun: