Salma Altantawy

Content specialist

 

Dubai, UAE | +971 567018796 | http://saltantawy.com/ | salmatantawi@gmail.com

 

Skills Summary

Eight years of experience in print and digital media as a writer and an editor. With an M.A. in Interactive Media from Elon University, my skill-set includes writing and editing effective and localized content for an online audience, and measuring performance according to market needs. Expert in working with different CMS and managing content on digital platforms.

 

Work Experience

 

Microsoft

Managing Editor – msn UAE English and Arabic | 2017 – Present

  • Managing daily editorial operations for msn UAE teams in Dubai.
  • Ensuring achievement of monthly targets.
  • Pitching partnership ideas and communicating with msn key partners.

msn Editor | 2013 – 2017

  • Managed MSN Arabia homepages (in English and Arabic) at OTventures, a Microsoft partner, before moving as a homepage editor to Microsoft’s office in Cairo, then Dubai in 2016.
  • Curated content from Microsoft partners for different markets using different CMS.
  • Communicating market needs to partners and pitching plans to meet KPIs.
  • Creating analytics reports for channels, and developing content strategy to increase site engagement.

Daily News Egypt

Freelance Writer and Photographer | 2013

Wrote culture-related articles and interviews accompanied by pictures. Published both in print and on the paper’s website.

Digibuzz Middle East

Managing Editor | 2012 – 2013

Wrote daily articles on social media and digital marketing on digibuzzme.com, and managed the online platform including website (WordPress) and social media.

Media Republic

Writer | 2010 – 2012

Wrote reviews for new books and music as well as hot topics on the scene in Cairo and the Middle East.

UN Women

Media Documentation Volunteer | 2012

  • Monitored daily Egyptian independent and government-owned newspapers while focusing on certain stories related to Egyptian Women, the UN and important events happening on the regional political scene.
  • Compiled daily and weekly reports.
  • Worked on separate special files on timely-important events.

 

Education

M.A. in Interactive Media, Elon University | May 2016

B.A. in Journalism (in English), Cairo University | 2012

 

Awards

Fulbright Grant | 2014

Was awarded the Fulbright Student Grant, a scholarship funded by the US Department of State, to complete my master’s degree in the United States and participate in other educational and professional activities.