Eight years of experience in print and digital media as a writer and an editor. With an M.A. in Interactive Media from Elon University, my skill-set includes writing and editing effective and localized content for an online audience, and measuring performance according to market needs. Expert in working with different CMS and managing content on digital platforms.
Managing Editor – msn UAE English and Arabic | 2017 – Present
- Managing daily editorial operations for msn UAE teams in Dubai.
- Ensuring achievement of monthly targets.
- Pitching partnership ideas and communicating with msn key partners.
msn Editor | 2013 – 2017
- Managed MSN Arabia homepages (in English and Arabic) at OTventures, a Microsoft partner, before moving as a homepage editor to Microsoft’s office in Cairo, then Dubai in 2016.
- Curated content from Microsoft partners for different markets using different CMS.
- Communicating market needs to partners and pitching plans to meet KPIs.
- Creating analytics reports for channels, and developing content strategy to increase site engagement.
Daily News Egypt
Freelance Writer and Photographer | 2013
Wrote culture-related articles and interviews accompanied by pictures. Published both in print and on the paper’s website.
Digibuzz Middle East
Managing Editor | 2012 – 2013
Wrote daily articles on social media and digital marketing on digibuzzme.com, and managed the online platform including website (WordPress) and social media.
Writer | 2010 – 2012
Wrote reviews for new books and music as well as hot topics on the scene in Cairo and the Middle East.
Media Documentation Volunteer | 2012
- Monitored daily Egyptian independent and government-owned newspapers while focusing on certain stories related to Egyptian Women, the UN and important events happening on the regional political scene.
- Compiled daily and weekly reports.
- Worked on separate special files on timely-important events.
M.A. in Interactive Media, Elon University | May 2016
B.A. in Journalism (in English), Cairo University | 2012
Fulbright Grant | 2014
Was awarded the Fulbright Student Grant, a scholarship funded by the US Department of State, to complete my master’s degree in the United States and participate in other educational and professional activities.