During winter term at the iMedia MA program at Elon University, students fly to different locations around the world to work with non-profit organizations and groups on a project for the public good.
This year, our team went to Ireland to work with our client Mícheál Ó Foighil to help develop Abair Leat, the first Irish language messaging app.
Together our team created a website, a social media plan, wireframes, screen designs and promotional videos for Abair Leat, creating something that Micheal can pitch for funding to make the app a reality.
The most motivating part of this project is the role the app will play in solving a wider cultural problem; Irish teens have no convenient way of using Irish on social media. Their words always get autocorrected to English thus discouraging them and their peers from communicating in their original language, which use in the community has been drastically declining.
My role in the project was the video/photography lead. Together with Micheal, we made the best of our visit to Ireland by getting footage that represented the culture in the towns and cities we visited, as well as talk to experts in the communication field about the language use. During our visit to a school in Tullamore, we also heard from high school students, Abair Leat main target age range audience, about how they use social media, and what are their thoughts about Abair Leat after testing the app.
What we heard while being on site was different from what we were expecting preparing for our project. Irish is not only an old language used in official settings, teenagers actually yearn for a way to use it more, they love their language and they wish there was a way to always use it, and more people to speak it with.
As one girl we interviewed said “I always say my hellos and goodbye in Irish, even when I’m in the city and when no one understands me. It’s the way I connect with my culture.”
Hopefully many will be able to text and chat in Irish soon not only learn Irish in school.
In addition to the videos above, we created a video that shows part of our experience as a team which was a great and a rewarding opportunity for us to work on a real project in a challenging setting.